The Company

The Market

PT Wijaya Indonesia Makmur Bicycle Industries is Indonesia’s leading manufacturer of bicycles. The company, which is also known as Wim Cycle, dominates the local market with significant market share. With over three decades of experience, Wim Cycle has also succeeded in the export market. Wim Cycle has consistently been the largest contributor to Indonesia’s export of bicycles over the years and its bicycles are currently exported to over 20 countries around the world.

Having a wide product range has helped Wim Cycle gain a competitive edge, enabling it to penetrate all segments of the market. Wim Cycle offers one of the widest ranges of bicycles in Indonesia, from children’s to adult models, and component parts.

In line with the requirements of foreign buyers, all aspects of the quality of work and administrative systems are continually improved, from material purchase planning, production planning and inventory control, to delivery schedules and shipment.


Wim Cycle was established in 1972 under the name CV Indonesia Makmur by Mr Hendra Widjaja. The company started out manufacturing bicycle parts in central Surabaya.

In 1976, the company name changed to PT Wijaya Indonesia Makmur Bicycle Industries and expanded to include the manufacture of bicycles, as well as parts, at Desa Bambe Driyorejo Industrial Estate.

In 1984, the company began producing bicycles for the domestic market, and in 1987 started exporting its bicycles to Saudi Arabia, as well as to Germany, Holland, Italy, Greece and other European countries.

In 1991, Wim Cycle started exporting its bicycles to the US, supplying large chain stores such as Toys ‘R’ Us, Wal-Mart and Target.

In 1994, WIM cycle exports its products to Canada, supplying hypermarkets including Canadian Tire, ZELLERS, SEARS and Home Hard Ware.

Currently the company exported to major brands such as LOEKIE, SPARTA, MONGOOSE, KAWASAKI, SCHWINN, REBOOK as well as other mass OEM brands.

The company continue to expand the export market and never look back ever since.

Factory and Quality Controls

Wim Cycle places the highest priority on precise inspection and tight quality control to ensure products are free from defects and that they conform to safety standards. The tests are performed by quality control technicians using modern laboratory equipment.

The company acknowledges the importance of quality control from the very beginning of the manufacturing process. Raw materials and components are acquired from reputable sources that surpass international requirements for safety and quality. The mechanical tubes used by Wim Cycle have passed Japan Industrial Standards, and the component parts have passed British Standards and Customer Product Safety Commission Standards.

In 2008, Wim Cycle achieved ISO 9001:2008 Cert No.13825.

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Recent Development

Wim Cycle’s bicycle models are designed and developed using a comfort and function engineering concept, emphasizing ergonomics and comfort to provide ultimate cycling enjoyment. This concept is at the core of Wim Cycle’s research and development department’s rationale, delivering continuous improvement in product quality and design innovation. The R&D department experiments constantly with new production processes and techniques in search of ever more efficient ways of building high-quality, affordable bicycles.

In line with its commitment to delivering complete customer satisfaction, Wim Cycle has secured official licenses to manufacture character bikes from multinationals such as Disney (Mickey & Donald Family, Princess), Warner Bros. (Looney Tunes, Batman, Superman), Mattel (Barbie and Hotwheels) and Nickelodeon (Sponge Bob), Strawberry shortcake and transformers.

In domestic market, wimcycle is a well-known brand:

  • Wimcycle has been awarded by SUPERBRAND in 2005 – 2009 for the last 5 years continuosly
  • Wimcycle has been awarded by TOP BRAND panel in 2007, 2008, 2009 for 3 years continuously
  • Wimcycle has been awarded by KIDS TOP BRAND choice this year
  • This year wimcycle has made it to the TOP ORIGINAL 250 brands of INDONESIA


Today the company has come a long way from a small home industry in central Surabaya producing bicycle parts to a market leader in both domestic and international bicycle industry. The path to success was not always smooth. The company growth is directly linked to consumer satisfaction, which represents the foundation of the company commitment.

Wim Cycle believes that it has a duty to preserve the earth for future generations. It will continue to protect the environment by promoting bicycle transportation as a solution to the pollution problems in Indonesia and the world today.